As you can see above, before we launched the new site, the site was showing up in the 50s for this keyword. Remember, on this chart, lower is better.
Hollander Legal - SEO Improvement
The image above shows a graph of the SERP (Search Engine Results Page) for the keywords “st charles estate planning”. Furthermore, these searches were made from devices in St. Charles, Missouri. How’s that possible, read more here. But for now, just know that the results are different based on where the person making the search is located.
The graph shows the position (or ranking) of the website hollanderlegal.com from October 28, 2023 to November 28, 2023. We rebuilt and launched this website on October 29, 2023. As the graph shows, in just a few days the site went from ranking in the mid 50s to ranking 3rd, where it has remained steady for the entire month.
How Did we improve the ranking?
When you click on a specific day in the graph, the results for that particular search are shown, just like in the image above. You are able to see the Search Engine Results just as they would appear for the keywords in that city.
We improved this by a number of methods and best practices that are widely written about on the web, so I’m just going to focus on what I believe is what sets Great Page apart from its competitors. The website is fast; it performs really well, and the search engine gods reward that because it’s generally a good experience for users. The audit below comes from Lighthouse, Semrush’s blog does a good job explaining what it is and how to use it.
Questions?
Looking for a new website, or looking for more information about the graph above? Contact us today, we’d love to talk with you.